Paweł Cabaj
Head of Business Development

Find Out How to Effectively Run Online Sales in the EU and Beyond

Conducting online sales, both of goods and electronic services, involves growing requirements in the area of VAT settlements in e-commerce. Incorrect understanding and application of regulations, lack of VAT registration in the relevant countries or errors in settlements may generate high financial penalties. Managing VAT for cross-border sales, where obligations differ depending on the country and type of services provided by businesses, is becoming particularly important.
KR Group provides services both for large marketplace platforms and for individual sellers and entities operating their own online stores. VAT support in e-commerce is directed at entrepreneurs conducting B2C online sales on foreign markets, including through marketplace platforms such as Amazon, eMag, eBay and Allegro. The service also covers companies offering electronic services, digital content, applications and SaaS solutions, which are subject to VAT obligations in the EU.
The solution is aimed at entrepreneurs conducting mail-order sales to individual customers in the EU, having warehouses in various EU countries or outside its borders, as well as companies wishing to use OSS and IOSS procedures.
KR Group has been successfully supporting e-commerce sellers conducting online sales in the area of correct VAT settlement for years. Presence in the Central and Eastern European region enables a comprehensive assessment of VAT registration obligations on various markets and efficient analysis of the possibility of applying special procedures such as OSS and IOSS.
Thanks to the use of modern technologies and appropriately designed control processes, KR Group reduces the risk of errors in VAT settlements and streamlines the process of preparing tax declarations, supporting compliant online sales operations.
VAT experts also help in resolving doubts related to the taxation of cross-border electronic, telecommunications and broadcasting services, which are subject to special VAT regulations in the European Union.
See more: Tax representation.
The offer is directed at entities conducting on-line sales. Our offer will be particularly relevant if:
Not every entity can use the solutions offered by the EU e-commerce package. In the case of carrying out a taxable activity in the country where transport ends, the taxpayer is still obliged to settle VAT in that country.
Similarly in the case of B2B transactions, which are treated as intra-Community supply of goods (ICS) and correspondingly intra-Community acquisition of goods (ICA) in the country where transport ends, and also in the case of having a local warehouse in another country – even if the taxpayer does not have a fixed place of business or registered office in that country, they are still obliged to register for the purposes of the tax on goods and services (VAT).
Different rules apply to taxpayers operating in e-commerce who offer not goods but online electronic services. In such cases, entrepreneurs must take into account the VAT regulations applicable in the country where their customers are established, since the place of taxation of the transaction is the place where the service recipient conducts business activity.
This rule applies in many sectors, including the sale of computer games, applications, subscription services, online services and streaming of digital content (content stream). However, it should be noted that the regulations provide for exceptions to this rule, concerning among other things services related to real estate, accommodation, passenger transport, catering services and short-term rental of means of transport.
VAT OSS (One-Stop-Shop) is a single, quarterly declaration that allows a supplier making distance sales (B2C transactions) to settle VAT in all European Union member states.
One-Stop-Shop is the equivalent of the previous VAT-MOSS system, extending the current procedure to include intra-Community distance sales of goods (WSTO) and all other cross-border services.
Use of the procedure is not mandatory. However, VAT OSS cannot be used selectively: joining VAT OSS imposes on the taxpayer an obligation to settle within OSS all services or supplies that may be subject to this procedure. Partial settlement in the VAT declaration applicable to OSS and partial settlement in the national tax declarations of the member states of consumption is not permitted.
EUR 10,000 net is the sales threshold that replaced the sales limits in each member state. The calculation of the EUR 10,000 net threshold covers the total sum of intra-Community distance sales and TBE services provided to consumers in the EU.
For entrepreneurs with a place of business only in Poland, the equivalent of EUR 10,000 has been set at PLN 42,000.
Below this threshold, entrepreneurs making distance sales of goods to natural persons in the EU may still be subject to VAT obligations in the member state in which they are established, applying domestic rules.
Import One Stop Shop (IOSS) is a special procedure available for sellers from outside the European Union who supply goods with a value not exceeding EUR 150. Thanks to a single VAT declaration for such goods, it is possible to exempt those goods from VAT at import (the VAT rate applied in this case is the one applicable in the given EU member state to which the goods are delivered). To use the IOSS procedure, all goods must be located outside EU territory at the time of acceptance of payment. In accordance with the regulations, companies from outside the EU are required to designate an intermediary when registering under IOSS.
The VAT IOSS intermediary is jointly responsible for VAT obligations. Other obligations include:
Yes, in accordance with the regulations, in order to secure the tax obligations of their clients, the tax representative is required to submit a bank guarantee or pay a deposit.
The guarantee should be issued by a bank with its registered office in the territory of the European Union. The conditions for exemption from the obligation to provide a bank guarantee are established individually and specified in the Service Agreement.
The e-commerce package is a set of EU rules introduced on 1 July 2021, the purpose of which is to tighten the collection of VAT and facilitate its settlement in cross-border electronic trade between businesses and consumers (B2C).
The online sale of goods from one EU country, as well as from outside the Community to individual customers (B2C) in another EU country, gives rise to an obligation to settle VAT in the country of consumption. By meeting certain conditions, it is possible to take advantage of an exception to this rule – VAT can be settled within the domestic declaration, but only if all the following requirements are met:
To this day, these regulations give rise to many practical problems for entities conducting on-line sales.
Contact
Fill out the form and we'll prepare a preliminary quote. Prefer to email us directly? office@krgroup.pl
KR Group
We share knowledge that supports informed business decision-making. In our Knowledge Zone, we publish articles, alerts, expert commentaries, and practical materials covering accounting, HR and payroll, taxation, law, and business.




Access to the most important information: tax, accounting and legal, crucial for your business.
Region CEE
KR Group to polska, dynamicznie rozwijająca się grupa księgowo-podatkowa o międzynarodowym zasięgu. Zatrudniamy ponad 230 specjalistów w naszych oddziałach w Polsce, Czechach, Rumunii oraz Węgrzech.
in the CEE region
in permanent cooperation
teams
of market experience