Expansion into new markets

Let Us Help You Grow Your Business Safely and Successfully Across New CEE Markets

Contact KR Group in Poland or our other offices in the CEE region

Expansion into new markets is a strategic step for all businesses thinking about long-term growth and operational stability. The decision to develop your operations, expand your portfolio and build an advantage in Central and Eastern Europe (CEE) often involves adapting to diverse market conditions. Effective international expansion today is not only about sales, but above all about conscious tax planning, HR and payroll management in CEE, and well-maintained accounting. KR Group supports companies in their development in Poland, Romania, Slovakia, the Czech Republic and Hungary.

Expansion into new markets – for whom?

Expansion into CEE markets is today a natural direction for companies that want to scale their business, diversify revenues and build a competitive advantage in Central and Eastern Europe. Starting a business in new CEE markets is a solution for companies that are planning international development and need support in establishing a company and stable operational foundations in the area of accounting, taxes and HR and payroll. Development beyond Poland’s borders may be suitable for businesses conducting cross-border sales, e-commerce, manufacturing and services companies and those from the RES sector.

Expansion into new markets at KR Group

Entrepreneurs who plan international expansion must take into account differences in tax systems, labour law regulations and reporting obligations in individual countries. Issues such as HR and payroll in CEE, accounting services for foreign companies and tax planning for international operations are also of growing importance. 

That is why the selection of a business partner who has the knowledge and experience to effectively combine local requirements with international regulations and processes is so important.

KR Group provides full support in the process of entering foreign markets, covering business registration, accounting services, tax settlements and HR and payroll support in CEE countries. Thanks to experience in serving international structures, KR Group specialists effectively help manage obligations in the area of VAT, CIT and local labour law regulations.

Thanks to its presence in the CEE region, KR Group provides consistent service standards and a single point of contact for operations in multiple countries. KR Group offices are located in: Poland, the Czech Republic, Romania, Hungary and Slovakia. Instead of seeking service providers in each country and multiplying costs, we encourage you to work with us! KR Group experts will help unlock regional synergy by reducing unnecessary costs and accelerating processes.

Expansion into new markets – KR Group offer

  • Strategic analysis and advisory in Central and Eastern Europe (CEE)

    • Conduction of an analysis of the potential of CEE markets in terms of profitability and potential difficulties.
    • Identification of local tax and legal regulations.
    • Creation of a market entry strategy and international expansion plan.
    • Analysis of the profitability of investments in CEE region countries: Poland, the Czech Republic, Slovakia, Romania and Hungary.
  • Company registration and formation

    • Advisory on the selection of the optimal form of business activity.
    • Registration of companies, branches and representative offices in the CEE region.
    • Assistance with transformations, restructurings and the purchase of ready-made companies.

    See more: Company registration and formation.

  • Accounting outsourcing

    • Maintenance of full accounting in accordance with local and international accounting standards.
    • VAT, CIT and other tax obligation settlements in CEE countries.
    • Preparation of financial reports and analyses supporting development decision-making.

    See more: Accounting outsourcing.

  • Payroll and HR outsourcing in CEE

    • HR and payroll support in CEE region countries.
    • Preparation of employee documentation, payroll settlements and benefits.

    See more: Payroll and HR outsourcing.

  • Tax advisory

    • Tax planning in the CEE region.
    • Advisory on direct and indirect taxes, including VAT and CIT.
    • Support in the area of transfer pricing and representation before tax authorities.
    • Preparation of tax audits.
    • Advisory on tax reliefs.
    • Assistance with obtaining a VAT refund.

    See more: Tax advisory.

  • Technological solutions

    • Support in selecting an ERP system, its configuration and employee training, to improve daily operations and facilitate company scaling.
    • Implementation of modern ERP systems tailored to the needs of companies operating in Central and Eastern Europe.
    • Integration of financial, accounting, HR and payroll systems in a central tool.
    • Automation of business processes, financial reporting and operational flows across different countries.

    See more: Technological solutions.

FAQ

  • What expansion support does KR Group offer?

    KR Group offers advisory tailored to the specifics of the business, supporting entrepreneurs in planning the business structure and minimising tax risk during international expansion. Our services also cover the maintenance of accounting books, financial reporting and payroll services for posted and local employees. Thanks to our presence in the CEE region, we provide consistent service standards and a single point of contact for operations in multiple countries.

  • Who is expansion into new markets for?

    Expansion into CEE markets is today a natural direction for companies that want to scale their business, diversify revenues and build a competitive advantage in Central and Eastern Europe. Expansion into new markets in the Central and Eastern European (CEE) region requires not only knowledge of local regulations, but above all comprehensive preparation in the area of accounting, taxes and HR and payroll. Are you planning development beyond Poland’s borders? We invite you to contact us!

  • I am present in several countries – why is it worth entrusting the service to KR Group?

    The support will benefit businesses that are already operating in several markets and need to organise processes such as tax settlements in CEE, group reporting (consolidation of financial data), HR and payroll services for foreign employees and the maintenance of accounting for foreign companies.

    Cooperation with KR Group is a solution for CFOs, financial directors and business owners who want to minimise tax risk, ensure compliance with local labour law and effectively manage the HR and payroll area in the CEE region. International expansion requires not only a business strategy, but also full control over the financial and legal area in every country of operation.

  • How to develop a company in Central and Eastern Europe (CEE) and build a competitive advantage?

    Developing a company in Central and Eastern Europe requires combining knowledge of local markets, a flexible strategy and operational planning. Adapting the business model to the specifics of individual countries is of key importance. 

    To build a lasting advantage in the CEE region, companies should first analyse local market conditions and the actions of competitors. At the same time, investing in scalable processes and digitalisation is also of key importance.

    KR Group supports businesses in effectively entering and developing in Central and Eastern European markets, offering accounting, tax, HR and payroll and legal services, while ensuring compliance with local regulations.

  • Where to start a company's expansion into foreign markets in the CEE region?

    A company’s expansion into foreign markets in Central and Eastern Europe should begin with a detailed analysis of the potential of selected countries and an assessment of legal regulations, tax requirements and local business conditions. It is key to determine the appropriate form of business activity, e.g. a branch or subsidiary, and to prepare accounting, payroll and tax processes compliant with local regulations. An important element of effective expansion is the preparation of an operational strategy that enables business scaling in various countries of the CEE region.

  • In which CEE region countries does KR Group operate?

    KR Group operates in the key countries of Central and Eastern Europe (CEE), offering comprehensive support in the area of accounting, taxes, law and HR and payroll, VAT Compliance and HR. 

    KR Group has experience and local expertise in countries such as Poland, the Czech Republic, Slovakia, Hungary and Romania.

  • What services does KR Group offer for companies developing in the CEE region?

    KR Group offers comprehensive support for companies that are planning development and expansion in Central and Eastern Europe (CEE). In the area of accounting, the firm provides full accounting services, including the maintenance of accounting books, VAT and CIT settlements and reporting in accordance with local requirements, as well as in the area of law and taxes, payroll services and HR management.

    Thanks to many years of experience and local expertise in countries such as Poland, the Czech Republic, Slovakia, Hungary and Romania, KR Group enables companies to safely and effectively enter CEE markets.

  • Does KR Group provide legal advisory services related to the posting of employees in the CEE region?

    Yes, KR Group provides comprehensive support in the area of posting employees in CEE countries (Central and Eastern Europe), covering tax and insurance aspects related to the international mobility of employees. Services include: PIT settlements, ZUS contributions and administrative obligations, such as obtaining A1 and S1 documents and posting notifications.

Business development and expansion - service list

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KR Group to polska, dynamicznie rozwijająca się grupa księgowo-podatkowa o międzynarodowym zasięgu. Zatrudniamy ponad 230 specjalistów w naszych oddziałach w Polsce, Czechach, Rumunii oraz Węgrzech.